New Delhi: The Delhi High Court has issued an ex-parte ad-interim injunction in favor of Lifestyle Equities C.V. and its licensing division, protecting the intellectual property of the internationally recognized Beverly Hills Polo Club (BHPC) brand.
In an order dated March 13, 2026, Justice Tushar Rao Gedela found that the plaintiffs presented a prima facie strong case justifying an injunction against a rival trader. The Court emphasized that the BHPC brand has built “immense reputation and goodwill” over the years and noted that no monetary compensation could adequately address dilution of its mark, particularly given the distinctive and exclusive design of its logo.
Allegations Against the Defendant
The plaintiffs discovered in early February 2026 that Bhaveshbhai Chaturbhai Nakrani, trading as Arvi Tex, sold polo t-shirts and other products on his website and social media platforms using marks deceptively similar to the BHPC logo.
Lifestyle Equities conducted a test purchase from Arvi Tex’s website and sent a cease-and-desist notice dated February 19, 2026, which the defendant ignored. Upon inspection, the plaintiffs found the purchased products to be of extremely poor quality. They contended that the defendant deliberately used nearly identical marks to gain unfair commercial advantage and create a false sense of association with the BHPC brand in the minds of consumers.
Brand Credentials and Trademark Protection
Counsel for the plaintiffs stated that BHPC, founded in 1982, has become a global brand covering apparel, perfumes, grooming products, shoes, watches, and fashion accessories. A key feature of the brand’s identity is the distinctive image of a charging polo pony, the rider, and the polo stick or mallet.
The plaintiffs hold multiple trademark registrations in India dating back to 1992 and have continuously used the marks in the country for more than eighteen years. They submitted that their sales turnover in India for FY 2024-25 exceeded ₹47.21 crore, with advertising and promotional expenses of approximately ₹1.41 crore.
Court Findings
After reviewing the pleadings and evidence, the Court concluded that the plaintiffs’ long-standing use of the marks, trademark registrations, and substantial sales and promotional efforts clearly demonstrated the brand’s market reputation. The Court highlighted the BHPC logo’s unique and exclusive appearance and determined that the cumulative evidence favored the plaintiffs.
The Court also found that if Arvi Tex continued using the infringing marks, it would likely create initial interest confusion, point-of-sale confusion, and post-sale confusion, misleading consumers into believing there was an association between the parties.
Injunction and Directions
The Court restrained Arvi Tex and all persons acting on its behalf from manufacturing, selling, advertising, or dealing in products bearing marks identical or deceptively similar to the BHPC logo or Polo Player device. It directed the defendant to remove all infringing marks from his website, social media accounts, and other digital platforms.
The matter is now listed before the Joint Registrar on May 15, 2026, for completion of service and pleadings, and before the Court on September 16, 2026.
Legal Representation
For Lifestyle Equities C.V.: Advocates Sidhant Goel, Mohit Goel, Abhishek Kotnala, Kartikeya Tandon, and Urvashi Singh
Case: Lifestyle Equities C.V. & Anr. v. Bhaveshbhai Chaturbhai Nakrani Trading As Arvi Tex
Case Number: CS(COMM) 235/2026.
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