The Central Consumer Protection Authority (CCPA) has imposed a ₹8 lakh penalty on Raising Superstars Enterprises Pvt Ltd for misleading promotional claims about its “Prodigy Framework Program.”
The company advertised that babies enrolled in the program could crawl at three months, walk at eight months, and develop a 200-word vocabulary by 18 months. The CCPA found that these claims lacked scientific evidence. It held that the advertisements violated consumer rights.
In its February 25 order, Chief Commissioner Nidhi Khare and Commissioner Anupam Mishra directed the company to stop publishing such claims. The Bench also barred it from issuing similar unsubstantiated advertisements in the future. Additionally, the authority ordered full compliance with the Consumer Protection (E-Commerce) Rules, 2020. This includes proper disclosures and a functional grievance redressal mechanism.
ASCI Reference and Show Cause Notice
The proceedings began in 2022 after the Advertising Standards Council of India (ASCI) flagged the claims on the company’s website. Following a preliminary review, the CCPA issued a show cause notice. It questioned why action should not be taken for misleading advertisements. The authority noted that infant development varies widely and does not follow a fixed timeline.
Company’s Response and Investigation
Raising Superstars claimed that scientific literature and expert review supported its content. It also stated that it had removed the disputed claims in September 2021. The company replaced them with disclaimers clarifying that results are not guaranteed and may vary.
The company described itself as an omni-channel platform offering screen-free activities, coaching support, and parent communities for children aged 0–6 years. It claimed to have over 1.32 lakh customers globally, including more than 1.15 lakh in India. It also reported over 3 lakh app downloads.
After investigation, the Director General of the CCPA concluded in November 2025 that the claims amounted to misleading advertisements. The investigation found that the company relied largely on variable parental feedback. It also observed that the company initially failed to provide complete grievance officer contact details. This omission violated e-commerce disclosure requirements.
The CCPA held that the unverified claims denied consumers accurate and evidence-based information. It concluded that the conduct seriously infringed consumer rights. Based on these findings, the authority imposed the ₹8 lakh penalty and issued corrective directions.
